To combat short attention spans online, this series of fast moving, quick cut videos get straight to the point. By bringing kitchen tips and tricks to life with simple props and text overlays, there’s no burying the lead here. Each video begins stating the helpful tip as plainly as possible before playing out simple “this not that” scenarios. Upbeat pacing is established with quick video edits paired with an energetic music bed. Each video plainly lays out the correct ways to cook pasta, paired with a quick fact or description that adds more context and further proves our expert knowledge.